STRATEGIJSKI MARKETING

After passing this exam, students will be able to: Describe key categories and processes that are related to the implementation of marketing strategies and concepts in business; Explain the marketing strategy and discuss on strategic planning of marketing activities; Point out possible ways of identifying market opportunities; Discuss about the strategy of creating products, pricie, distribution and promotion (communication), in the case of a specific company; Explain the strategy of market segmentation, offer differentiation and the positioning of the product (in the case of a company); Analyze independently or in groups the role of the brand in the creation of marketing strategy company; Analyze the role of the marketing strategy in globalization of the world economy; Explain and classify basic types of control and audit of marketing activities.