Accesibility Adjustments

Choose the right accessibility profile for you
OFF ON
Highlight Links Highlights all the links on the site!
OFF ON
Pause Animations Animations will be paused on the site!
OFF ON
Dyslexia Font Dyslexia Font will be applied on the site!
OFF ON
Hide Images All images will be hidden on the site!
Choose the right accessibility profile for you
Adjust Font Sizing
Default
High Saturation
High Contrast
Light Contrast
Dark Contrast
Adjust Letter Spacing
Default
Adjust Line Height
Default
Speak Mode
Align Center
Align Left
Align Right

STRATEGIJSKI MARKETING


Semester: 8
ECTS: 6
Status: Obavezan
Lessons: 4+2+0
Double: Ne
ECTS catalogue
Learning outcomes:

After passing this exam, students will be able to: Describe key categories and processes that are related to the implementation of marketing strategies and concepts in business; Explain the marketing strategy and discuss on strategic planning of marketing activities; Point out possible ways of identifying market opportunities; Discuss about the strategy of creating products, pricie, distribution and promotion (communication), in the case of a specific company; Explain the strategy of market segmentation, offer differentiation and the positioning of the product (in the case of a company); Analyze independently or in groups the role of the brand in the creation of marketing strategy company; Analyze the role of the marketing strategy in globalization of the world economy; Explain and classify basic types of control and audit of marketing activities.

Teaching staff

Name Lectures Exercises Laboratory
BOBAN MELOVIĆ4x1
2P
2x1
2P

New announcement - 10.06.2020 10:38

New announcement - 27.05.2020 12:05

New announcement - 01.05.2020 13:49

New announcement - 29.04.2020 11:02

New announcement - 24.04.2020 16:39

New announcement - 16.04.2020 21:48

//