PONAŠANJE I ZAŠTITA POTROŠAČA U TURIZMU

- Knows the basic terms and models of consumer behavior in tourism - Understands the role of consumer behavior research in the context of improving the offer of tourist destinations and companies - Compares consumer characteristics with the aim of effective market segmentation and positioning for appropriate target groups - Analyzes various influencing factors on the formation of consumer decisions in tourism - Forms an opinion on changes in consumer behavior based on trends in the global tourism market