Semestar:
ECTS: 6
Status: Obavezan
Fond: 2+2+0
Duplikat: Ne
ECTS katalog

Ishodi učenja:

After the student passes this exam, he/she will be able to:  Understand the role of the marketing concept in the modern business environment;  Explain modern changes in marketing;  Analyze the impact of the micro and macro environment on marketing decision-making;  Understand and plan marketing research activities;  Explain the key factors that determine consumer behavior;  Explain the elements of marketing mix;  Indicate the importance of brand identity elements;

Angažovano osoblje

Ime Predavanja Vježbe Laboratorija
BOBAN MELOVIĆ2x1
16S
SUNČICA VUKOVIĆ1x1
16S