After the student passes this exam, he/she will be able to: Understand the role of the marketing concept in the modern business environment; Explain modern changes in marketing; Analyze the impact of the micro and macro environment on marketing decision-making; Understand and plan marketing research activities; Explain the key factors that determine consumer behavior; Explain the elements of marketing mix; Indicate the importance of brand identity elements;
Ime | Predavanja | Vježbe | Laboratorija |
---|---|---|---|
BOBAN MELOVIĆ | 2x1 16S | ||
SUNČICA VUKOVIĆ | 1x1 16S |