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ISTRAŽIVANJE MARKETINGA


Semester: 5
ECTS: 6
Status: Obavezan
Lessons: 2+2+0
Double: Ne
ECTS catalogue
Learning outcomes:

After completing this course, the student will: • demonstrate knowledge and understanding of the essence of modern marketing research; • be able to apply the acquired knowledge about the marketing research process; • develops the ability to adequately communicate and assess when marketing research can and should be used; • acquire the competence to perform a clear and comprehensible interpretation of the appropriate research problem; • be able to prepare a draft of the conducted marketing research; • gain an understanding of various aspects of data collection and their application in practice; • expand understanding of the application of basic techniques in marketing research.

Teaching staff

Name Lectures Exercises Laboratory
MILAN RAIČEVIĆ1x1
2B+4S
MILENA LIPOVINA BOŽOVIĆ2x1
2B+4S
1x1
2B+4S
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