BREND MENADŽMENT U TURIZMU
Semester: 3
ECTS: 6
Status: Obavezan
Lessons: 2+1+0
Double: Ne
ECTS catalogue
Learning outcomes:
Learning outcomes:
- Understands the relationships between branding, consumer loyalty, the pricing policy of companies in tourism and hospitality and market leadership. - Creates, evaluates and manages brand strategies of tourism destinations
Teaching staff
| Name | Lectures | Exercises | Laboratory |
|---|---|---|---|
| ANDRIELA VITIĆ-ĆETKOVIĆ | 2x1 14B |
