JAVNO MNJENJE

Teaching material which needs to be learned in order to pass the course Public opinion, in a broad sense, includes: • Conceptual categorical definition of public opinion; • Place, role and importance of public opinion in the system of representative democracy (public opinion polls as the fourth branch of government); • Factors of political socialization; • Basics of socio-psychological analysis of creation, development and firmness of attitudes; • The role of basic social values on the creation of public opinion; • Relation and influence of political propaganda on creation of public opinion; • Means and methods (e.g. spinning) for making an influence on public opinion; • Methods for research and interpretation of poll results