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OSNOVE MARKETINGA


Semester: 2
ECTS: 6
Status: Obavezan
Lessons: 2+2+0
Double: Ne
ECTS catalogue
Learning outcomes:

After the student passes this exam, he/she will be able to:  Understand the role of the marketing concept in the modern business environment;  Explain modern changes in marketing;  Analyze the impact of the micro and macro environment on marketing decision-making;  Understand and plan marketing research activities;  Explain the key factors that determine consumer behavior;  Explain the elements of marketing mix;  Indicate the importance of brand identity elements;

Teaching staff

Name Lectures Exercises Laboratory
BOBAN MELOVIĆ1x1
38B+17P
MILICA DAMJANOVIĆ2x1
38B+17P
VLADIMIR ĐURIŠIĆ1x1
38B+17P

New announcement - 09.05.2024 10:10

New announcement - 20.03.2024 11:15

New announcement - 27.02.2024 08:43

New announcement - 22.02.2023 15:01

New announcement - 22.09.2022 12:27

New announcement - 13.09.2022 23:51

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