Ability to: understanding the strategic management concept in tourism; analyzing the external and internal environment in tourism; application of strategic planning concept in tourism; understanding the essence and ways of applying strategies in tourism; implementation of strategic choice, change and strategic control; strategic management of tourism destination; strategic management of hotel industry; and strategic management of travel agencies
Name | Lectures | Exercises | Laboratory |
---|---|---|---|
ALEKSA VUČETIĆ | 3x1 16B+1S+2P |