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PRINCIPI MARKETINGA


Semester:
ECTS: 6
Status: Obavezan
Lessons: 3+2+0
Double: Ne
ECTS catalogue
Learning outcomes:

After the student passes this exam, he/she will be able to:  Understand the role of the marketing concept in the modern business environment;  Explain modern changes in marketing;  Analyze the impact of the micro and macro environment on marketing decision-making;  Understand and plan marketing research activities;  Explain the key factors that determine consumer behavior;  Explain the elements of marketing mix;  Indicate the importance of brand identity elements;

Teaching staff

Name Lectures Exercises Laboratory
BOBAN MELOVIĆ3x1
75B+53S+68P
MILICA DAMJANOVIĆ2x1
37B+26S+33P
SUNČICA VUKOVIĆ2x1
38B+27S+35P
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