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BREND MENADŽMENT U HOTELIJERSTVU


Semester: 3
ECTS: 6
Status: Obavezan
Lessons: 2+1+0
Double: Ne
ECTS catalogue
Learning outcomes:

- Understands the basics of brand management - Creates a brand strategy in the hotel industry - Applies traditional and new methods, procedures and branding strategies for the most successful market appearance - Develops, evaluates and manages brand strategies in the hotel industry

Teaching staff

Name Lectures Exercises Laboratory
ANDRIELA VITIĆ-ĆETKOVIĆ2x1
4B+2S
1x1
4B+2S
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