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PONAŠANJE I ZAŠTITA POTROŠAČA U TURIZMU


Semester: 5
ECTS: 6
Status: Obavezan
Lessons: 3+2+0
Double: Ne
ECTS catalogue
Learning outcomes:

- Knows the basic terms and models of consumer behavior in tourism - Understands the role of consumer behavior research in the context of improving the offer of tourist destinations and companies - Compares consumer characteristics with the aim of effective market segmentation and positioning for appropriate target groups - Analyzes various influencing factors on the formation of consumer decisions in tourism - Forms an opinion on changes in consumer behavior based on trends in the global tourism market

Teaching staff

Name Lectures Exercises Laboratory
ANDRIELA VITIĆ-ĆETKOVIĆ3x1
36B+22S+13P
KRISTINA DAVIDOVIĆ2x1
36B+22S+13P
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