Education at the Maritime Faculty Kotor in area of quality management in nautical tourism, within the NAUTICA CBC project




Education at the Maritime Faculty Kotor in area of quality management in nautical tourism, within the NAUTICA CBC project

At the Maritime Faculty Kotor, as one of the partners within the project ”Strengthening, innovation and promotion of the nautical tourism offer and cultural heritage by cross-border cooperation – NAUTICA CBC“, education/training and the exchange of good practices in the area of quality management in nautical tourism will be held for 60 participants from Montenegro and Croatia, within the two modules:

  • Module I – Safety and Security of Harbours and Marines

The aim of the Module I is to introduce the participants with safety threats, and also to raise the awareness about the safety in harbours through consideration of intenational and national legislative, and the analysis of safety incidents and cyber-attacks. Particular focus is on the evaluation of safety and safety plans, as well as on responsible persons for safety in harbours and marines

  • Module II –Marketing of Destination Management

The aim of the Modula II is to gain the experience in creation of destination brand through numerous practical examples, to perform a situational analysis of an existing destination, define marketing strategies and manage the tools for marketing mix. Attention will be paid to a contemporary digital marketing in nautical tourism, financial aspects of a media plan, as well as other challenges of the Destination management.

Materials and lectures, in two languages, are prepared by mr Ivan Mraković, coordinator for the Module I and doc. dr Senka Šekularac Ivošević, coordinator for the Module II. Participation of visiting lecturers is expected.

The first cycle of education for 30 participants is planned for the third project period, in April 2022, and is intended for students of the Maritime Faculty Kotor and the Faculty of Transport and Traffic Sciences of the University of Zagreb. The second cycle of education is for maritime industry representatives and NGO sector, in the fourth project period: 01.06.2022 - 30.11.2022.

 

Number of visits : 323



Ne propustite nijednu važnu vijest, pretplatite se na vijesti Akademski forum.