TRŽIŠTE I MARKETING

After successfully mastering the course, students will be able to: 1. Explain the concept of the market and its method functioning; 2. Describe the elements, factors, basic functions and mechanism of the market; 3. Describe sales channels, their advantages and disadvantages; 4. Explain the role and importance of market institutions; 5. Prepare the basics market data; 6. Present a simple analysis of the market of agricultural and food products; 7. Describe the marketing concept of business and make a SWOT analysis