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MARKETING U POMORSTVU


Semester: 4
ECTS: 6
Status: Obavezan
Lessons: 3+1+0
Double: Ne
ECTS catalogue
Learning outcomes:

1. Distinguish the phases in the development of marketing in maritime industry. 2. Identify organizational forms of maritime market. 3. Describe the process of maritime research and marketing information system. 4. Describe a marketing policy, marketing strategy and marketing management process of the shipping and seaports' companies. Analyse a product, price, marketing channels, integrated marketing communications as a instruments of marketing in the maritime industry.

Teaching staff

Name Lectures Exercises Laboratory
DRAGANA MILOŠEVIĆ1x1
21B+5S+14P
SENKA ŠEKULARAC IVOŠEVIĆ3x1
21B+5S+14P

New announcement - 21.06.2021 10:55

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