Milica Vukčević

mr Milica Vukčević

saradnik u nastavi | Ekonomski fakultet

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Izabrane publikacije

Godina Kategorija Autori Naslov Izvor
2021SCI, SCIE, SSCI, A&HCI
Melović, B., Dabić, M., Vukčević, M., Ćirović, D., & Backović, T. Strategic business decision making: the use and relevance of marketing metrics and knowledge managementJournal of Knowledge Management
2021SCI, SCIE, SSCI, A&HCI
Melović, B., Vukčević, M., & Dabić, M.The Midas touch of branding: banks' brand value, intellectual capital and the optimization of the Interbrand methodology.Journal of Intellectual Capital